Myomaster retail kiosk installed at Westfield London

Process · 10 March 2026 · 6 min read

Landlord Approval for Retail Fit-Outs: A Practical Guide

Quick answer: landlord approval usually means a licence to alter plus sign-off against the centre's fit-out guide, supported by drawings, method statements, insurances and RAMS. Allow four to eight weeks from full submission, and run it in parallel with design rather than after it. Late or incomplete drawing packs are the single biggest cause of missed opening dates.

Contractors get blamed for late openings that were actually lost in an approvals inbox. If you understand the sequence early, you can run approvals in parallel with design instead of after it.

The sequence

Almost every centre and landlord follows a version of this order. Start it the week you sign heads of terms, not the week you want to build.

  • Obtain the landlord's fit-out guide and tenant handbook
  • Produce concept drawings and a shopfront elevation
  • Submit for landlord / centre approval, including M&E and fire strategy
  • Apply for the licence to alter
  • Confirm building regulations and, if the shopfront or signage changes, planning or advertisement consent
  • Book contractor inductions, access, and out-of-hours working
National Waterfront Museum reception desk and welcome area
Public-facing projects demand extra layers of landlord and heritage approval.

How long it really takes

As a planning assumption: allow two to six weeks for landlord approval on a straightforward unit, longer where a managed centre reviews shopfronts through a design panel. Licence to alter is a legal document and moves at solicitor speed, build in four to eight weeks.

Advertisement consent for external signage is a separate application from planning, and it is the one most often forgotten.

Known Source display wall at Westfield Stratford
Internal graphics are usually approved faster than external signage or shopfronts.

What gets rejected

Rejections are rarely about taste. They are about compliance with the centre's technical standards.

  • Shopfront zone lines, projections and glazing lines that break the centre specification
  • Illuminated signage exceeding permitted lux or projecting into the mall
  • Flooring junctions and thresholds at the lease line
  • Fire strategy and sprinkler alterations not shown in the drawings
  • Missing structural sign-off for suspended elements
Croeso sign detail at National Waterfront Museum
Signage that ignores technical standards is the most common rejection.

How we handle it

We produce the drawing packs in the format the centre expects, deal with the centre management team directly, and keep the manufacturing programme moving on the elements that approval will not change. That parallel running is usually where the weeks are recovered.

OLLYWOOD team reviewing material samples and drawings
We run approvals and manufacturing in parallel so time is not lost.

Project gallery

Myomaster kiosk front
Kiosk shopfront
Ben's Cookies kiosk side elevation
Side elevation
National Waterfront Museum reception exterior
Reception exterior
Ealing Broadway giant letters placemaking
Placemaking

Tell us the centre and the unit, we will tell you what their fit-out guide will demand.