Placemaking · Giant Letters · Events · London
Ealing Broadway Giant Letters
Sector
Placemaking & Events
Scope
Design, manufacture & installation of freestanding giant letters
Location
Ealing Broadway Shopping Centre, London
Client
Ealing Broadway, Managed Retail Destination
Features
Bespoke 3D letter forms, hand-applied artwork, branded colour scheme, freestanding bases for outdoor use
A large-scale placemaking installation that transformed the public piazza at Ealing Broadway into a landmark destination and social media moment. OLLYWOOD designed and built fourteen bespoke freestanding 3D letter forms spelling “EALING BROADWAY”, each face hand-finished with a bespoke botanical illustration scheme created to reflect the shopping centre’s brand identity. Engineered for outdoor public use, the installation creates footfall, dwell time, and a memorable sense of place that turns shoppers into advocates. The kind of project that gets photographed, shared, and remembered.
