Case Study: Lemonade by Lemonica Flagship Kiosk – Westfield Stratford, London
Client: Lemonade by Lemonica
Location: Westfield Stratford, London
Project Type: Flagship Kiosk Design & Build
Completion Date: 2024
Overview:
OLLYWOOD was proud to collaborate with Lemonade by Lemonica, the number one fresh lemonade brand in Japan, to design and build their flagship store at Westfield Stratford, London. With a distinctive aesthetic and bold brand identity, this kiosk embodies everything the Lemonica brand stands for—vibrancy, innovation, and an unforgettable customer experience.
Project Objectives:
- Create a flagship kiosk that aligns with Lemonica’s bold brand identity.
- Utilize illuminated signage, neons, and distinctive materials to make the kiosk an eye-catching and engaging space in the bustling Westfield Stratford.
- Ensure the design reflects the fresh and fun vibe of Lemonade by Lemonica, while being functional for high-volume customer interaction.
The Design Approach:
Our goal was to bring Lemonica’s brand assets to life in a way that grabs attention while maintaining a premium and polished look. We achieved this through the use of illuminated LED lemons, which became the focal point of the kiosk. These vibrant elements create a visual association with Lemonica’s refreshing offerings, especially their signature lemonade, which is a hit both in Japan and London.
We also incorporated striking green Valchromat panels and solid oak worktops to balance the brightness of the lemons with warm, natural materials that reflect quality and craftsmanship. The addition of neon signage adds a modern, energetic vibe, reinforcing Lemonica’s fresh and dynamic image.
Key Design Features:
- Illuminated LED Lemons: These custom LED lemons not only represent the brand’s iconic product but also light up the space with a playful glow, catching the eyes of passersby.
- Green Valchromat Panels: The bold, sustainable Valchromat panels bring a pop of color and eco-friendly touch to the design.
- Solid Oak Worktops: Providing a balance between vibrancy and elegance, the oak worktops offer durability while maintaining a sleek, polished look.
- Neon Signage: Bright neon lights create a sense of excitement and movement, aligning with the brand’s dynamic nature.
Challenges:
With the kiosk situated in a busy area of Westfield Stratford, the design needed to stand out in a crowded retail environment. Additionally, the space had to be functional for high footfall, while maintaining Lemonica’s fresh and welcoming vibe.
The Result:
The finished Lemonade by Lemonica kiosk at Westfield Stratford is a visual delight that encapsulates the fun, bold, and fresh identity of the brand. Customers are drawn in by the eye-catching illuminated lemons and neon signage, while the sleek design ensures functionality and efficiency for staff. Lemonica’s innovative products, such as their surprising best-seller, Cola Lemonade, are now paired with an equally innovative and memorable retail environment.
This collaboration between OLLYWOOD and Lemonade by Lemonica has created a standout feature at Westfield Stratford, allowing Lemonica to make a splash with its flagship store in the UK.
At OLLYWOOD, we’re experts in designing and building retail environments that reflect a brand’s unique identity while enhancing customer experience. The Lemonade by Lemonica project is a testament to our ability to combine creativity, craftsmanship, and functionality in highly visible commercial spaces.