Case Study: Transforming the Cerebral Palsy Cymru Flagship Store in Whitchurch
The Project
At Ollywood, we pride ourselves on delivering creative and functional design solutions for our clients. One of our most recent and exciting projects was working with Cerebral Palsy Cymru to transform their new flagship charity shop in Whitchurch. The goal was to create a visually appealing, flexible space that would maximize the shop’s ability to raise funds for the charity while offering a unique, welcoming shopping experience.
Challenges & Objectives
- Maximizing Fundraising Potential: As a charity shop, the primary objective was to create a space that would help generate as much revenue as possible for Cerebral Palsy Cymru.
- Flexible Design: The shop needed to have a flexible layout that would allow the team to easily adapt the space for different seasons and events throughout the year.
- Brand Alignment: We wanted the design to reflect Cerebral Palsy Cymru’s brand identity while incorporating some fresh, creative elements to stand out.
- Specialty Areas: The store required a designated E-commerce and vintage section, integrated into the overall layout but with its own distinct identity.
Our Approach
To achieve these goals, we collaborated closely with Marc, Emily, and the wider team at Cerebral Palsy Cymru to ensure the design aligned with their vision and needs. Our design process focused on creating a cohesive space that would appeal to both customers and staff, while emphasizing flexibility and functionality.
Here’s how we brought this vision to life:
- Bespoke Till Counter
We designed a striking till counter, incorporating elements from Cerebral Palsy Cymru’s brand guidelines. This created a professional yet inviting focal point for the store, ensuring the space not only served a practical purpose but also enhanced the customer experience. - Dedicated E-commerce & Vintage Section
One of the standout features of the store is the newly designed E-commerce and vintage section located at the rear. This area features its own dedicated floor space, with custom-designed light boxes and painted plinths that make the section pop and capture attention. The distinct identity of this area provides an elevated shopping experience, encouraging more foot traffic and engagement with high-value items. - Flexible Layout for Seasonal Displays
Flexibility was a key consideration for this project. We incorporated adaptable shelving and modular displays to allow the team to change the layout of the shop easily throughout the year. Whether they’re highlighting a seasonal promotion or hosting a special event, the store can be reconfigured with ease. - Use of Materials & Design Elements
To give the store a warm and inviting feel, we blended softer materials, such as oak, with the standard white shelving typically used in charity shops. This combination adds character to the space without compromising on the practicality of storage and display. We also added thoughtful touches of color and subtle brand messaging throughout the store, keeping the design fresh and engaging.
The Result
The transformation of the Whitchurch shop was a resounding success. The store now stands as a flagship example of how thoughtful, creative design can enhance both form and function in a charity retail space.
Not only does the store look fantastic, but it’s also primed to help Cerebral Palsy Cymru maximize its fundraising efforts. The flexibility of the design ensures that the store can evolve with the seasons and events, keeping the shopping experience fresh and engaging for customers.
Why Choose Ollywood?
At Ollywood, we specialize in delivering comprehensive design and build services tailored to our clients’ unique needs. With our in-house design team working alongside our project management experts, we provide a seamless, one-point-of-contact solution from concept to completion. No need to juggle multiple companies – we take care of everything, ensuring a smooth and efficient project every time.
Working on the Whitchurch shop for Cerebral Palsy Cymru was an absolute pleasure, and we’re proud of the positive feedback from both the charity and the local community.
If you’re looking for a design and build partner that can help you transform your space with creativity, flexibility, and functionality, get in touch with Ollywood today.
Project Highlights:
- Bespoke till counter designed with brand elements
- Dedicated E-commerce and vintage section with custom light boxes and plinths
- Flexible shelving and modular layout for seasonal updates
- Thoughtful use of oak and white shelving for a welcoming aesthetic
- Seamless project management with in-house design and build team
Client Feedback:
“Ollywood delivered beyond our expectations. The store is not only functional but truly reflects our brand and mission. It’s a joy to see our shop transformed into a space that customers love and that helps support our cause.” – Marc, Cerebral Palsy Cymru
Looking to Transform Your Space?
Explore how we can help bring your vision to life by contacting us at info@ollywoodservices.co.uk or visit www.ollywoodservices.co.uk for more information.