Case Study: Elevating Retail Design – OLLYWOOD’s Collaboration with Known Source at Westfield Stratford
Client: Known Source
Location: Westfield Stratford, London
Collaborators: Rock & Poppins, Ben Pipe Photography
Project Type: Retail Design & Build
Completion Date: September 2024
The Challenge
Known Source, an emerging retail brand, approached OLLYWOOD to design and build their very first inline retail store located in one of London’s busiest shopping destinations—Westfield Stratford. The goal was to create a visually striking yet functional space that would reflect their brand ethos and showcase their diverse collection of unique, high-end pieces from luxury labels like North Face and Prada.
Key objectives included:
- Maximizing visual appeal: A retail environment that grabs attention amidst strong competition.
- Creating seamless customer flow: Enhancing the shopping experience with intuitive design.
- Highlighting key features: Using bespoke materials and design elements to bring their brand vision to life.
Known Source entrusted OLLYWOOD to deliver a bespoke retail environment that embodied their brand, while also fostering customer engagement and sales.
The Solution
In collaboration with Simon from Rock & Poppins, OLLYWOOD transformed Known Source’s vision into a retail space that stands out, utilizing unique materials and custom features. The focus was on creating a balance between aesthetics and functionality, ensuring every detail contributed to a cohesive brand experience.
Key design elements included:
- Bespoke cash desk with matching cork pillars, offering an eye-catching yet functional focal point for customer interaction.
- A stunning hanging VM (Visual Merchandising) centrepiece, drawing the eyes upwards and enhancing the spatial experience.
- Freestanding rails, crafted to guide customer flow naturally through the store while maximizing product visibility.
- Creative use of light boxes and wall graphics, integrating brand storytelling with innovative lighting techniques to set a mood.
- 3D logo symbols paired with custom black-stain timber batten panels, providing a bold, modern aesthetic that reflects the brand’s urban appeal.
The Result
The project not only delivered on the client’s vision but exceeded their expectations. The new Known Source retail store quickly became a showcase piece, attracting attention from both shoppers and retail industry insiders alike. The shop’s design harmonizes visual impact with practical retail considerations, creating a space that encourages customer exploration and engagement.
Through meticulous attention to detail, OLLYWOOD demonstrated their expertise in:
- Retail space planning: Ensuring intuitive layouts for optimized shopping flow.
- Material craftsmanship: Utilizing unique textures like cork and timber to enhance the in-store experience.
- Brand storytelling: Translating the brand’s ethos into a physical space through design elements.
Why OLLYWOOD?
At OLLYWOOD, we pride ourselves on our commitment to quality, creativity, and attention to detail. Our approach to retail design integrates the art of storytelling with practical solutions, enabling brands to stand out in competitive markets.
Ready to elevate your retail space?
Contact us today to bring your vision to life.
Photography: Courtesy of Ben Pipe 📸
Collaborators: @rockandpoppins @knownsource_official @westfieldstratfordcity